The marketing of consumer products is vastly different to
that of consumer products with their mass appeal. Brochures,
strategic advertising and personal selling are generally more
appropriate than mass advertising campaigns. Market research
is still very important and the correct balance of the marketing
mix is paramount in optimizing sales performance.
We have been responsible for marketing campaigns in the construction
industry, oil industry, mining and metals industry, industrial
minerals and chemicals, engineering, manufacturing, processing,
hotels and leisure and financial services.
The Internet has opened up a fantastic opportunity for the
e-marketer with instant access to a market of 600 million
people at the touch of a mouse. We have a dedicated team who
are concentrating on being the best of breed in this exciting
new and fast growing market. Whether it is search engine optimization,
integrated ecommerce solutions, Internet auctions or supply
chain integration, rest assured that we are in the forefront
of all these areas. We together with our alliance partners
located in the US can put together any solution reflecting
the latest ecommerce thinking.
Every now and then it is important to have a fundamental
look at your business and see where it is going. With day-to-day
pressures this is not easy and that is where we come in. We
will thoroughly research your market areas and evaluate your
competitors, suppliers, markets, and customers and then take
a much wider look at the environment you are operating in
and where it is heading. At the end of this exercise we will
come up with recommendations for any changes that we feel
are necessary to ensure your companies long-term survival.
At some stage n our week we seem to always be preparing a
business plan for one or the other of our clients and these
are usually for three or five years duration. In about 50%
of these, we go on to produce funding documents, which calculate,
estimated ratios for profitability and liquidity and the IRR
(internal rate of return) or NPV (net present value) required
by potential investors. There is virtually no industry that
we have not prepared business plans for and as a consequence
we have data on industry norms that we can bring to bear on
We have experience of preparing project finance documents
for capital projects including large mining operations in
the UK and Canada, processing operations and other major projects.
These are usually non-recourse and rely on the cash flows
from the project to finance the variable capital repayments.
We have also been involved in many secured lending projects
for the hotels and leisure industry as well as for financing
large commercial transport fleets. We are very familiar with
raising finance from VCs, VC-Trusts, Pension Funds and Insurance
Companies and have been involved in several pre-flotation
funding negotiations for the main and secondary markets.
Without risk there is no reward but it is a question of degree,
we look at your risk profile and suggest an optimum scenario
for your business. We use probability distributions, which
can be subjective, what-if questioning, scenario analysis,
simulations and monte-carlo and latin-hypercube techniques.
We examine ways of hedging the risk by insuring against it
or just simply accepting it given the probabilities indicated.
We try and take an objective quantitative and qualitative
approach to ensure that the risks the company faces in this
uncertain world are all on the agenda for discussion.
0800 980 5000